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Giving Retail TV Commercials the “Film” Look Without the Film
Companies who want their TV commercials to look national often hone in on the “look.” And the biggest commonality among commercials produced by major brands comes down to a four-letter word: FILM....
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TV Production Terms: Everything You Wanted to Know But Were Afraid to Ask.
Hang around on set during a TV production and you’ll likely scratch your head once or twice wondering what a “Best Boy” is. In TV, there are lots of unusual names for the people and things behind the...
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Using Retail TV Graphics Successfully: 5 Tips to Consider
Graphics are a great way of supporting your advertising message. But if they’re not handled carefully, they’ll hurt the clarity of your commercial rather than enhancing it. Here are a few things to...
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Traditional TV Still Far Ahead of Internet & Mobile Viewing
The latest Three Screen Report from Nielsen finds there is again another jump in viewing done over the Internet. And to the surprise of some, traditional television viewing also continues to grow....
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The Big Screen Still Turns to the Little Screen for Results
Even with 86% of all movie goers venturing online everyday, most first learn of new movies the old-fashioned way: TV Commercials and in-theater trailers. No, not banner ads, not YouTube, not even...
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What Makes a Good Retail TV Commercial?
The ultimate test of an effective television commercial is NOT how entertaining it was, but did it get results. More specifically, did viewers respond with their hard earned money? As a retailer, if...
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TV Advertising Builds Brands that Last
Let’s just cut to the chase? As it stands today, TV advertising builds brands. Internet advertising does not. There’s little doubt that once a brand is established, the Internet can and does keep the...
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TV Advertising Goes Mobile
TV advertising is not going anywhere, just evolving. It’s always been about getting consumers to act, and incorporating the use of today’s smartphone applications is the newest way to bring more impact...
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TV Production Breakthrough: The Canon 5D
Just a few years ago, only the big guys could afford to shoot their commercials on 35mm film, while smaller companies had to settle for the harsh, cheap look of video tape. Not anymore! The Canon 5D...
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